A studio story, made by hand

The Aquario Group Store is a design-led retail concept rooted in craft, creativity, and intentional living. Built as an extension of The Aquario Group, a Brooklyn-based design and experience studio, the store grows from the same core belief that good design should feel clear, useful, and emotionally resonant. On the agency side, The Aquario Group specializes in strategy, AI, and user experience, helping teams turn complex ideas into thoughtful digital products and experiences that connect, convert, and move people.

 

Smrita Jain, Founder and Owner, The Aquario Group

 

Founded by Smrita Jain, The Aquario Group Store grows out of years of experience shaping digital experiences, brands, and visual systems for clients across industries. Alongside that, professional design practice is a long-standing love for art, materials, and making by hand. This store is where those worlds meet: a place to explore products that are not only functional but also expressive, personal, and created with care.

Rooted in a design background and an appreciation for handmade process, The Aquario Group Store is a home for thoughtful products that support healthy routines, creativity, and everyday ease. As it evolves, the store will continue to hold space for small-batch experiments, artist-led products, and carefully developed collections that reflect both strategy and soul. In that sense, the store is not separate from the studio. It is another way the same design philosophy shows up in the world.